What’s the deal with “K Beauty”?

What’s the deal with “K Beauty”?

It was only a matter of time for “K Beauty” to catch on in the U.S.

K Beauty is short for “Korean Beauty,” and it stands for the beauty methods and products that originate in South Korea. Here at COR, we’d like to say that we were ahead of the curve since COR was basically founded on the principles of Korean skin care. But to be fair, many other countries -- including Jennifer’s native New Zealand -- already take advantage of K Beauty, and have done for decades.


So what's K Beauty all about?

For those of you who are new to the K Beauty phenomenon, the Korean approach is all about cultivating “glass skin,” a term they use to describe skin that looks like a piece of glass: clear, poreless, translucent and luminous. K Beauty focuses on hydrating and nourishing the skin to make it glow from the inside-out. It’s also about incorporating an element to our skin-care routine which cleans and protects our skin as we age.

And while many of the rituals and ingredients date back hundreds of years, one of the hallmarks of K Beauty is its commitment to innovation and discovery. Its eagerness to embrace new technology, ingredients, formulas, and packaging is a big reason K Beauty is recognized and emulated across the globe.

Jennifer was first introduced to K Beauty while living and working in Asia back in the ‘80s and ‘90s. During one of her trips to Korea, she followed a local skin-care regimen that worked so brilliantly on her own skin, she decided to recreate it with her own product line. Working closely with a Korean scientist, she experimented with the technology and ingredients until she got it right ... and then she started COR.

For a more detailed explanation and ideas about how to build your own skin-care routine using COR's suite of innovative skin-care products, check out our product line on our Beauty Regime page.

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